Listen To My Latest Podcast Episode:
NOW LIVE Podcast Episode 18 - Social Media's Role in the Customer Journey
Listen To My Latest Podcast Episode: NOW LIVE Podcast Episode 18 - Social Media's Role in the Customer Journey
Actionable insights to save you time and improve your results.
Hi there! I’m Kristin, a corporate marketer turned entrepreneur. I’ve been creating and executing marketing strategies that connect brands with their audiences for more than a decade.
I’m so excited to share with you everything I know from running marketing teams at both small and large companies. I’ll share actionable marketing insights that you can use today to save time and move your business forward.
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Let's talk about how to intentionally use social media. I’ll cover how to use social media to attract new people to you and convert them into leads; how social can help you close more sales and delight your customers so they keep coming back AND refer you to others.
In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong. Today I’m going to share my best tips on how to be prepared, so you can recover faster and with more grace.
Differentiating your business is not just about what you offer, and what price you offer it for. It’s about the way you uniquely show up. And most entrepreneurs are making the same mistake by not being different enough.
Are you a service-based online business owner looking to up their marketing game in 2020? Here are the top 10 trends to consider for advancing your marketing strategy.
There are generally 3 ways to add more revenue into your business, aside from simply raising your prices, and two are often overlooked. So let’s take some time today to dive into the three ways to increase revenue in 2020, including where to focus your marketing efforts to drive results for each.
If you’re running an online business, content is the heart and soul of it all. But, it also is one of the most time-consuming parts of running an online business.
Let's talk about ways to find winning content ideas so the content you do create is effective and serves your audience well.
So whether you’re a planner by nature or by force, it’s one of the best things you can do for your business.
Today I want to chat about the benefits of planning, and then how I put planning into action in my business based on everything I learned over the years of running marketing teams.
Do you ever feel like you're grasping at straws, trying to decide what to do next for marketing your business? Having clarity on your business plan will guide your marketing, making it so much easier to know what to do daily, weekly, monthly and quarterly to drive your business forward.
The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it from award-winning agencies is that it’s all about setting an intentional course and sticking with it.
One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a lot easier to be a better, more relatable copywriter.
We only have so much time in the day, so as entrepreneurs it's important to use our time wisely. Using this tool will help you to save time, stay focused, and get more done.
It also makes it easier to outsource business tasks when you're ready for help.
One of the biggest struggles in online marketing, regardless how long you've been at it, is finding the time to create high quality content consistently.
Here's how to save time by finding multiple ways to use the content you work so hard to create.
Having a system frees up brain power from thinking about what to do next to actually creating the next thing. One of my favorite systems is planning content. Instead of thinking about it post by post, dedicate some time to figuring it out for a longer stretch of time. Then you can spend your time creating and promoting instead of planning.
We're going to get into the nitty gritty behind using a content marketing strategy. Understanding the WHY behind the WHAT you're doing to market your business will help you navigate if a new tactic is right for your business, and make it easy to measure your results.
Email marketing is a lot of work, there’s no doubt about that. So it’s my goal today to help you understand what’s working so you can do more of it, and alternatively what’s not working so you can stop doing that.
The metrics I’m going to cover today are the most common things to look at when reviewing your email marketing.
Feeling the pressure to do ALL.THE.THINGS when it comes to marketing your business?
The good news is that creating systems will help you get more done in less time. By spending less time on each detail, you'll be amazed at how fast you can rock more out! I want to share with you a system I’ve used that works for businesses of any size for managing brand identity.
Email is such an effective and budget-friendly way to humanize a brand and build relationships. In today’s world, there really isn’t a reason to NOT have an email marketing strategy.
Today, I’m going to run through the basics of getting an email marketing strategy off the ground.